Novosound appoints industrial tech leader John Cameron as Executive Director

29/10/2025

Novosound has announced the appointment of John Cameron as Executive Director. John will lead Novosound’s industrial business as the company accelerates the commercialisation of its Ceilidh platform for real-time asset integrity and corrosion monitoring across global energy and infrastructure sectors.

John brings over three decades of international leadership experience in scaling industrial and technology businesses. Most recently, as CEO of CB Technology, he delivered a five-fold increase in revenues and led the company through a successful private equity exit. His career also includes senior roles at global corporations including General Electric, Sabic and Marioff (a united technologies corporation (UTC) company), where he consistently drove double-digit growth, international expansion and industry-leading partnerships.

	John Cameron (left), Novosound Executive Director, with Dave Hughes, Founder and CEO

Dr Dave Hughes, Founder and CEO of Novosound, commented: “John has a proven track record of scaling industrial technology companies, building international partnerships and delivering growth through commercial excellence. His appointment comes at a pivotal time as we expand our Ceilidh platform into major energy and infrastructure projects globally. I am delighted to welcome John to the leadership team to accelerate our industrial business.”

Commenting on his new appointment, John said: “Novosound is one of the most exciting deep technology companies in the UK, with a breakthrough ultrasound platform that has the potential to transform industrial asset monitoring. Ceilidh is already attracting strong interest from leading energy operators and I look forward to working with the team to build on this momentum, scale internationally and forge long-term strategic partnerships that redefine how industry manages safety, efficiency and sustainability.”

Novosound’s patented thin-film ultrasound sensors and artificial intelligence (AI)-powered instrumentation are enabling continuous, remote and scalable monitoring of critical industrial assets. The Ceilidh platform, including its ‘Spider’ multi-sensor arrays, provides operators with a step change in the detection of corrosion, cracking and erosion in pipelines, tanks and infrastructure. By removing the need for costly downtime and manual inspections, Ceilidh supports safer operations and contributes to the global energy transition.

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