Carestream NDT honoured in 2022 American Business Awards
27/06/2022
Carestream’s Non-Destructive Testing (NDT) group has been named winner of a 2022 Silver Stevie Award in the 20th American Business Awards. The Carestream NDT Virtual Lobby was nominated in the Brand Experience of the Year – Business-to-Business category, which recognises work that reaches out to business audiences to establish meaningful relationships, create memorable, engaging experiences and unique connections with their brands.
“We are honoured to be recognised with a Silver Stevie Award,” said Marty Graen, Global General Manager for Carestream NDT. “Like so many other businesses during the COVID-19 pandemic, and especially during 2021, we faced major limitations in our ability to interact with customers and prospects. Our challenge was to create a digital portal for our customers and prospects with a highly immersive, useful and educational virtual experience that was accessible at anytime from anywhere they had internet access, and at the same time develop a virtual site for participation in key NDT virtual trade
shows.”
The Carestream NDT Virtual Lobby provides a digital portal for customers and prospects to visit at their convenience, allowing them to find the information they want about Carestream NDT products and services in the aerospace, casting and oil & gas industries. The Carestream NDT Virtual Tour, which is still available, features an engaging and realistic-looking visitor lobby, complete with a reception desk, interactive videos and ‘gateway links’ to each customer’s industry.
Carestream NDT’s virtual portal proved to be a key component of 2021’s marketing and communication efforts and helped to increase revenue for the company’s digital products. This high-impact, welcoming and easy-to-navigate virtual tour works to not only attract customers and prospects, but anyone who wants to learn a little more about NDT. This tool excelled during the pandemic and has become a cornerstone for marketing efforts in the future.
An interactive and updatable map, part of the Virtual Tour, will continue to be enhanced with new environments, making the portal a dynamic marketing tool that will evolve with new products and content.
Over 3700 nominations from organisations of all sizes and industries were submitted for award consideration this year in a wide range of categories. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
Nicknamed the Stevies for the Greek word meaning ‘crowned’, the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York, USA, on Monday 13 June 2022.
www.carestream.com/nondestructivetesting.html
